A consortium consisting of India’s Sony Television network and Singapore-based World Sport Group secured the global broadcasting rights of the Indian Premier League. The record deal has a duration of ten years at a cost of US$1.026 billion.
As part of the deal, the consortium will pay the BCCI US$918 million for the television broadcast rights and US$108 million for the promotion of the tournament.
20% of these proceeds would go to IPL, 8% as prize money and 72% would be distributed to the franchisees. The money would be distributed in these proportions until 2012 after which the share of IPL would go up.
Below is a summary of the global broadcasting rights for the IPL matches.
| Winning Bidder |
Regional Broadcast Rights |
Terms of Deal |
| Sony Television/World Sport Group |
Global Rights, India |
10 years at USD 1.026 Billion |
| Network Ten |
Free-to-air television in Australia |
5 years at AUD 10-15 Million. |
| Setanta Sports |
United Kingdom and Ireland on a subscription basis |
5 years |
| Arab Digital Distribution |
Middle East broadcast rights on ADD’s ART Prime Sport channel. Will broadcast to United Arab Emirates, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Palestine, Saudi Arabia, Syria, Turkey, Algeria, Morocco, Tunisia, Egypt, Sudan and Libya. |
10 Years |
| Willow TV |
Rights to distribute on television, radio, broadband and Internet, for the IPL in North America. |
5 years, |
| SuperSport |
South Africa broadcast rights |
Detail N.A. |
| GEO Super |
Pakistan broadcast rights |
Detail N.A. |
| ATN/CBN |
Canadian broadcast rights on a subscription basis. |
Detail N.A. |
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